A Blockchain Protocol for Mobile Lockscreen Advertising

Maximizing Brand Exposure and Transparency in Mobile Advertising

Currently serving 10 million impressions per month in Philippines and Indonesia

White Paper Token Sale

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About

SwipeCrypto is a blockchain protocol for mobile lockscreen advertising, aiming at solving the efficiency and transparency issues among advertisers, publishers and users. Built on top of Ethereum ERC20 standard, SwipeCrypto Token (SWC) is a completely decentralized and transparent utility token used as unit of exchange for advertising and premium content services in the SwipeCrypto ecosystem.




  • SwipeRich™ Lockscreen Ad

    Build on top of SwipeRich™ Mobile lockscreen advertising - proven deployment with higher engagement and maximum brand exposure.

  • Blockchain Powered

    Blockchain & Smart Contract bring transparency and accountability to address trust & ad-fraud issues in digital advertising.

  • Lockscreen SDK Integration

    SwipeCrypto Lockscreen SDK can be integrated to any Android app publishers with just simple line of code.

  • Rewards through SWC Token

    SWC is transacted within the ecosystem as advertisers' payment for ad-slot and rewards to publishers and users for engagement with the ads.

  • Smart Targeting

    SwipeCrypto Targeting Engine uses AI to match content with the right publishers audience through advanced targeting and multi-variate analysis.

  • Proven Implementation

    SwipeCrypto team has launched AGILA Rewards (Philippines) and Cepatswipe (top trending app in Indonesia) lockscreen advertising apps by partnering with various industry leaders such as MyPhone and Alternative Media Group.

How Swipecrypto Works?

  • 1

    Advertisers buy advertising campaigns using SwipeCrypto Token (SWC)

    Smart Contract represents advertising contract and provides transparency for advertisers' audit.

  • 2

    Swipecrypto Multi-Publishers Platform & SDK Delivers Content to Targeted Publishers

    Publishers embed Swipecrypto lockscreen SDK to effortlessly enable lockscreen monetization & increase their apps activation. Users enjoy relevant contents at their lockscreens.

  • 3

    SWC Token as Micro-Payment to Publishers, Users & Communities

    Publishers are rewarded for delivering inventories, lockscreen users are rewarded for engaging with the advertisements, and communities are rewarded for their contributions to Swipecrypto.

  • 4

    SWC Token as In-App Utilities

    Lockscreen users can use SWC Token for in-app purchase of digital premium contents, publisher merchandises and other use-cases.

Team

Industry leaders with experience in AdTech, Analytics & AI, blockchain R&D, marketing and business operations

Clifford Lim

Clifford Lim

Co-Founder/CEO 

Clifford has a wealth of experience in managing worldwide business operations from his 10 yrs of procurement and operation in IBM and Lenovo, including Lean Six Sigma Projects, Global Innovation team Projects, Process Controls, etc. He holds a BBA from Curtin University of Technology, Australia.

Andrew Marchen

Andrew Marchen

Co-Founder/CTO 

A seasoned entrepreneur and ICT architect, Andrew was involved in leading the implementation of S$50 million Healthcare project for Ministry of Health, Ministry of Defence and Health Promotion Board of Singapore. Besides his involvement in SwipeRich, he also acts as tech advisor to various startups working on social (Beep), market place (Effro, Venuerific), and financial industry (Wallex).

Team 3

Sean Kuay

Co-Founder/CSO 

Sean Kuay has more than a decade worth of product management & strategic business development experience in both startup and MNC such as Intel & SingTel. He was the co-founding engineer of Singapore 1st in-store smart trolley startup Futurecart. He holds a MSc in Communication Software & Network from Nanyang Technological University (NTU), Singapore.

Team 2

Iyan Waer

Co-Founder/COO 

Iyan is a season technologist with expertise in charting company product roadmap and driving technology thought-leadership. He has proven track record in managing large software development teams across continents and cultural diversity, harnessing from his strong experience both in building startup and working in MNC including McKinsey Digital and Verint Systems.

Team 1

Vishal Jadav

Community Manager

Team 2

Jovita

Community Manager

Advisors

Shaun Djie

Co-Founder/COO of Digix Global

Shaun is the co-founder and COO of DigixGlobal, an asset tokenization company on Ethereum and the founder of Ethereum Singapore meetup group, the largest of its kind out of Asia. Shaun is also an Advisor to the Indorse project.

KC Chng

Co-Founder/CEO of Digix Global

KC is the co-founder and CEO of DigixGlobal, an asset tokenization company on Ethereum and was a former trader at a global investment bank on Wall Street prior to Digix. KC sits on the advisory board of Global Brain Blockchain Labs, a new initiative by Global Brain VC to spur blockchain programs. KC is also an advisor to Indorse.

Davy Makimian

CEO of Alternative Media Group

Having engaged himself in the fields of property, manufacturing and IT for more than a decade. Davy is the CEO of Alternative Media Group, Indonesia largest out of home advertising agency. He earned his bachelor's degree from Bond University.

Yaron Velner

CTO of Kyber Network

Yaron Velner holds a PhD in computer science from Tel Aviv University. His research is focused on game theory incentives in blockchain protocols and formal verification of smart contracts. He has found several bugs in the Ethereum bug bounty program.

Ivo Giorgiev

Co-Founder/CEO of AdEx

Ivo is the Co-founder and CEO of AdEx, a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages. Since 2012, he has been heading Stremio, a video entertainment startup. He is well-versed in cryptography and crypto currencies.

Ahmad Aditya

COO of PT Mahaka Media Tbk

Ahmad Aditya is very passionate on his work in creative industry. He is an award winning creative director in Indonesia and he is currently involved in several projects such as movies scriptwriter, communication consultant and entrepreneur. PT Mahaka Media Tbk has established many business units in Indonesia including Newspaper, Magazine, Book Publisher, TV, Radio, Digital and Outdoor Media.

Roadmap

  • Launched AGILA Rewards lockscreen advertising app in Philippines with MyPhone
  • Conceptualize SwipeCrypto and Lockscreen SDK design
  • Launched Cepatswipe lockscreen advertising app in Indonesia with Alternative Media Group partnership
  • Release first draft of SwipeCrypto whitepaper
  • Lockscreen SDK Beta Release
    First publisher partner's app will be available in Playstore
    Kickstart Blockchain POC
  • Finalise SWC Blockchain design and architecture
    Lockscreen SDK Release to early adaptors
  • SWC Blockchain integration with Lockscreen SDK on TestNet
  • Publisher and Advertiser self-service development
  • SwipeCrypto Advertising Platform beta release
  • SwipeCrypto advertising platform live with preferred partners and limited public users
  • SwipeCrypto advertising platform live
    Launch of Publisher and Advertiser self-service

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